‘Be seen. Be heard’

Problem: In a sea of charities, how do we make Missing School standout to drive awareness and make people understand its purpose for being and donate.

Solution: Turning absence into presence. Highlight that isolation is more detrimental to our children than illness

 Execution: ‘Be seen. Be heard’. ‘Don’t you forget about me’ is a powerful cry for help and a sobering reminder that it is easy to make children feel seen and heard and therefore included.

Results: The campaign has reached more than 14 million Australians and boosted student referrals by 68%.